Wednesday, August 18
9:00 -10:00 a.m.
The 800 Pound Gorilla
What should small businesses be doing in sales and marketing to succeed in the “new” competitive landscape?
Bill Guertin is known as “The 800-Pound Gorilla of Sales,” and in this presentation you’ll learn what’s working NOW in sales and marketing, what’s predicted to work going forward, and what techniques may need to be re-tooled or abandoned altogether. You’ll come away with several specific ideas to increase your business visibility, your brand value, and your bottom line.
Bill Guertin is a sales and marketing authority, a keynote speaker at many conferences and trade shows, a Certified Virtual Speaker, and a lifelong resident of Kankakee County. A 1979 graduate of Bishop McNamara Catholic High School, Bill’s dynamic sales programs are in use at over (100) ticket sales departments of professional sports teams in the US, Canada and Mexico. He is the author of two books on sales and marketing, and is Chief Learning Officer of ISBI 360, a virtual training company that provides industry-specific executive education to the business side of sports and entertainment.